Forest Forge Marketing Strategy

Forest Forge's marketing strategy is almost entirely online. As Forest Forge is a local youth production theatre they are well known in the area, and most of their audience is likely already following them on social media.

On Twitter, left, they post regular links to their website where people can buy tickets to shows and events. They also follow up and post updates on the day of the event, showing anyone looking in the future that their events run well. These factors combine to make shows and events that sell out.

There is also a good deal of cross-promotion, with touring companies tweeting Forest Forge, announcing tour dates at their theatre space. This is also in conjunction with retweets from thanks of local outreach projects, mentions from the national lottery fund which supports them, and a competition giving out free tickets. As well as being cross-promotion, these tweets are varied and makes it more likely to view new messages in their feed.

Forest Forge's website, below, is easy to navigate and well laid out. The header has the logo and navigation options, along with icons to navigate to their social meida. Below is a rotating gallery, with large images and text linking to pages such as ticket sales, or details on how to join the company.

Below that is a second set of navaigation links with larger text and explanations. That is followed by lists of upcoming events and shows.

In the physical sense, Forest Forge has limited but effective marketing. They regularly advertise in the local paper, and put up posters in the local area. They also have connections with lots of the local schools, and advertise though posters and word of mouth there. They also tour a yearly show to these schools, the cast recruited from GCSE finishers.

All of these aspects come together to create a successful marketing strategy, in which most of their shows end up sold out.